Learning Objectives

The aims of this course:

• To understand the concepts of marketing information systems concerned with business application areas.
• To explain the role and importance of marketing information system.
• To improve their organization’s productivity and can give them competitive advantages.
• To support tactical decisions and strategic planning.
• To understand the nature of the decisions to be made (resource allocation).
• To understand basic human resource management function.
• To get knowledge about operational human resource information systems.
• To provide managers about tactical human resource information systems.
• To estimate of a firm’s cash flow over a specific period.
• To identify standard cost variances in budgeted numbers over a period of time.

Learning Outcomes

The successful completion of this course, Student will be able:

• To develop marketing strategies based on product, price, place and promotion objectives.
• To communicate the unique marketing mixes.
• To make management level decisions within a manufacturing environment including operations management, supply chain management and lean manufacturing.
• To analyze planning, professional and engineering decisions within a manufacturing environment.
• To know the human resource management function.
• To identify the vacant position, employee information system such as personal file, skill inventory and performance appraisal and job description & job specification
• To know the management of an organization's human resources is critical to the organization’s success.

Reference Materials

Reference Book's Photo	Reference Book's Materials
	“Management Information System”, Kennth C. Laudon, Jone P. Laudon

Assessment Plan